How a B2B Brand Can Take Over B2C…

  1. Have one helluva good idea and the guts to take a big risk!
  2. Pay millions for a 30-second commercial seen by over 100 million people globally.
  3. Spend money on good production and…

4. Use your entire year’s advertising budget on a single Super Bowl commercial. Then… stick it to your B2C competitors like Loctite did! #WinAtGlue

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