Why We’re Not LinkedIn

The on-going deluge of requests to connect on LinkedIn compels me to explain why we may not be connected.

#1. I don’t know youintl-stop-sign

Never heard of you… have no clue why I should add you to my network.  I googled you and didn’t find much… and what I did find was vague.

Or maybe we met at a meetup.  That could be enough if Continue reading…

Social media – Brand building or brand defense?

Nothing in the world fits the concept of branding like social media does!

Branding is a social happening and the change from one-to-one conversations to many-to-many is what social media and Web 2.0 is all about.

People need to fit in, to belong… to look, think, go and do what the tribe does; and that’s a tremendous part of what drives branding.

Social media is the ultimate person-to-person conversation and conversation is  what sells the latest jeans, athletic shoes and that new “in” restaurant.

Continue reading…

Twitter-Dumb and Twitter-Dumber

Twitter.com should be re-named NoROI.com.  It’s catchy… could work as a brand if you purchase NoROY.com too. What do I mean?

First read a bit of Lewis Carol, my muse for this observation.

Twitter is the media’s current darling and everyone is jumping on their band-wagon.  They just raised $100-million and investors are valuing them at around $1 billion.  I think that article should have been titled…

“Fools Rush In Where Wise Men Fear to Tread.”

Continue reading…