Nothing in the world fits the concept of branding like social media does!
Branding is a social happening and the change from one-to-one conversations to many-to-many is what social media and Web 2.0 is all about.
People need to fit in, to belong… to look, think, go and do what the tribe does; and that’s a tremendous part of what drives branding.
Social media is the ultimate person-to-person conversation and conversation is what sells the latest jeans, athletic shoes and that new “in” restaurant.