Founders say DK Smith is a marketing and startup expert
Some people make a great career as a consultant, while some struggle to pay the bills solely from consulting.
If you’re hoping to be a full-time consultant, or finding it difficult to get your consulting career going, some of the points below may help you figure out why.Continue reading…
I recently met with a prospective client who has a wonderful story to tell.
We’re proposing an online branding campaign to set him apart from a large herd of competitors in a saturated local service industry. Strong market differentiation is essential in a cluttered field.Continue reading…
10. Pay extra for a premium domain name and then leverage it across all of your marketing (online and offline).
9. Price your services for yourself, not your clients. You’re a top-notch professional with a long and proven track record… you are not a commodity.
8. Stay organized. Keep your desk and desktop neat and orderly.Continue reading…
On the surface, preeminence is about having your brand immediately connected to a consumer need or want.
Think quick… fast food!
What’s the first thing that came to mind? It’s likely McDonalds popped into your head.Continue reading…
Nothing in the world fits the concept of branding like social media does!
Branding is a social happening and the change from one-to-one conversations to many-to-many is what social media and Web 2.0 is all about.
People need to fit in, to belong… to look, think, go and do what the tribe does; and that’s a tremendous part of what drives branding.
Social media is the ultimate person-to-person conversation and conversation is what sells the latest jeans, athletic shoes and that new “in” restaurant.