About 4:30 minutes into the video Gary details how he took his brand’s marketing effort sideways in order to go over the top in sales…
WordCamp Boston 2011
Among other skills… I am a WordPress security expert and will be speaking at WordCamp Boston on Saturday morning, July 23rd. The topic…
“WordPress Security – Facts and Fiction”
If you’re into WordPress or would like to learn about it and you’re in the Boston area, where I lived for fourteen years (a story for another time)… I expect to see you at WordCamp Boston.
In case you don’t know… WordPress is the #1 digital marketing platformContinue reading…
Visitors, Pageviews, or Hits?
It drives me nuts when some journalist reporter on the evening news starts talking about how many millions of hits the latest hot startup has gotten.
Who cares about hits? Hits on a website are largely meaningless. Continue reading…
Things Clients Say… and What They Truly Mean
Working with clients at all levels can be more challenging than the projects they’re hiring you for. As a consultant, you are on the front-line of a war between you, your client, your client’s department head, and sometimes your client’s client.
Over the past twelve years I’ve had clients say lots of things, and the ability to read between the lines has become an essential skill.Continue reading…
Electronic Business Cards…
The #1 purpose of a business website is to make something happen… get new clients, sell more products, get people to support your non-profit.
Whatever your intent, your website must make something happen, in order to help the effort.
So why do I see so many websites that are nothing more than electronic business cards?Continue reading…
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