Social media – Brand building or brand defense?

Nothing in the world fits the concept of branding like social media does!

Branding is a social happening and the change from one-to-one conversations to many-to-many is what social media and Web 2.0 is all about.

People need to fit in, to belong… to look, think, go and do what the tribe does; and that’s a tremendous part of what drives branding.

Social media is the ultimate person-to-person conversation and conversation is  what sells the latest jeans, athletic shoes and that new “in” restaurant.

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Got it… finally!

Welcome to my new website.   The prior owner finally sold the domain after eight years of emails and calls… begging, cajoling, pleading with him to sell it.

He even rejected offers of serious bucks.

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