The Web Commandments…

Excerpts from Get Customers, our SEO and conversion consulting site:

  1. Thou shalt not use the words me, my, we, our, us on your homepage.
  2. Thou cannot use you, your, yours too much… within reason.
  3. Thou shalt know you have one chance to reach your visitors and they will not return unless you make it well worth their while.
  4. Remember that visitors do not care about you when they land on your homepage… they only want to know, “What’s in it for me?”
  5. Honor thy traffic…  convert most of it into leads and sales.
  6. Thou shalt never use your print copy online.
  7. Honor visitors, keep in mind… most people search for information and solutions to problems… whatever their issues may be.
  8. Thou shalt remember… you do not need lots of traffic to make money online… you need qualified traffic.
  9. Thou shalt never forget that only 1 out of 100 web designers knows how to build a website that sells.
  10. Thou shalt not click here.

 

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