It’s rare to find a startup that’s breaking new ground and has the potential to disrupt an industry.  Occasionally I have the pleasure of working with a founder who has a unique take on things.

I’m working with one now… let’s call him Leonard (I love Big Bang Theory).

Leonard discovered a unique angle in a deep vertical and decided to launch a startup to take advantage of the opportunity.

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You did your customer research, more research, and then more research. 

You developed a roadmap and set milestones, which are intermediate goals to help you get from ideation to some future point.  The reality of roadmaps however, is they should change based on market demands – “pivot points.”Continue reading…