You could have found almost anything on this page:
- a discount coupon.
- a hard-hitting message to make a donation.
- an irresistible offer.
- anything that might help your business achieve its goals.
If you put your visitors in the frame of mind to buy on preceding pages… a large percentage of them will do just that… or whatever it is you want them to do.
And you don’t have to be selling something.
You may be asking visitors to sign up for your non-profit’s mailing list… or fill out a form requesting more information.
My point is, you clicked that link… and that’s what matters.
Getting the right clicks is what it’s all about!
BTW, if you arrived on-site at this page… here’s the lead in.