On the surface, preeminence is about having your brand immediately connected to a consumer need or want.
Think quick… fast food!
What’s the first thing that came to mind? It’s likely McDonalds popped into your head.
Market preeminence is about controlling your target’s perception of your product or service within a market segment.
Ultimate preeminence is when your name becomes a verb:
- Fedex that so I get it tomorrow morning
- Google it
- Xerox this report for our meeting
These imposing synonyms illustrate the full importance of preeminence:
- ascendancy, authority, domination
- power, supremacy, influence
Do you understand preeminence now?
Learn how to achieve preeminence in part two. Subscribe to RSS to follow this series.