About 4:30 minutes into the video Gary details how he took his brand’s marketing effort sideways in order to go over the top in sales…
Just Be Who You Are!
I recently met with a prospective client who has a wonderful story to tell.
We’re proposing an online branding campaign to set him apart from a large herd of competitors in a saturated local service industry. Strong market differentiation is essential in a cluttered field.Continue reading…
Why Preeminence Is So Important…
On the surface, preeminence is about having your brand immediately connected to a consumer need or want.
Think quick… fast food!
What’s the first thing that came to mind? It’s likely McDonalds popped into your head.Continue reading…
Social media – Brand building or brand defense?
Nothing in the world fits the concept of branding like social media does!
Branding is a social happening and the change from one-to-one conversations to many-to-many is what social media and Web 2.0 is all about.
People need to fit in, to belong… to look, think, go and do what the tribe does; and that’s a tremendous part of what drives branding.
Social media is the ultimate person-to-person conversation and conversation is what sells the latest jeans, athletic shoes and that new “in” restaurant.
Got it… finally!
Welcome to my new website. The prior owner finally sold the domain after eight years of emails and calls… begging, cajoling, pleading with him to sell it.
He even rejected offers of serious bucks.